Marketing
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How to market your academic book
In this session, we help demystify the marketing process for first-time authors. It covers common questions such as: what can you expect your publisher to do to market your academic book – and what will they expect from you? What makes a good marketing brief? What marketing activities can authors do that will really make a difference in terms of sales and downloads? What is a book launch really for and how can you make a success of it?
Session leaders:
Katharine Nelson (Sales and Marketing Manager, University of London Press) and Faridha Karim (Publications Officer, University of London Press)
Learning outcomes:
By the end of this session you will be able to:
- Understand the role of publishers in marketing your book and identify what your publisher is likely to expect from you.
- Recognize key promotional opportunities for your book and apply strategies to maximise visibility.
- Develop practical marketing skills to effectively work with your publisher on promoting your book.
- Plan and execute successful book events and launches.
- Evaluate publisher-led promotional activities and integrate them with personal marketing efforts.
- Access further resources to enhance ongoing book marketing and promotional success.
Slides and session materials
Further resources:
Download our Author Pack, which includes our promotional guidelines.